For many e-commerce brands, product discovery doesn’t stop at the website. Platforms like Pinterest play a huge role in driving long-term traffic and product inspiration.
The issue?
Most store owners upload products to Shopify but forget (or don’t have time) to promote them consistently on Pinterest. Manually creating pins for every new product means uploading images, writing descriptions, adding links, and publishing — again and again. It’s repetitive, time-consuming, and often skipped entirely.
As a result, products lose out on a powerful organic traffic channel.
We built an automated cross-platform promotion workflow using Make.com, Shopify, and Pinterest.
Every time a new product is added to Shopify, the automation instantly retrieves the product details — image, title, description, and product URL — and uses that data to create a Pinterest pin automatically.
No manual posting. No missed promotions. Every product gets visibility the moment it goes live.
How the Workflow Works (High Level)
This ensures every product launch is instantly supported with social visibility.
Pinterest becomes a passive traffic channel instead of an afterthought.
How We Handle Similar Client Requirements
For clients with similar needs, we tailor this automation to match their marketing strategy. We can:
Using Make.com, Shopify, and Pinterest, we help brands turn every product upload into an automated marketing action — increasing reach without increasing workload.